Jaya is the promoter and expert in field of India’s arts and crafts cottage industries. Dastkari Haat Samiti (Arts & Crafts Market) was founded by her in year 1986, to enable rural artisans of traditional Indian crafts to gain confidence in the marketplace through many innovative strategies. Her work brings together artisans of India, Pakistan, Vietnam, Africa, Asia and has been taken up by the Indian government as an instrument in diplomacy to bring together crafts practitioners from all over the globe to share their skills and assist in capacity building